How to Write Investment Banking Pitch Books
An investment banking pitch book is a marketing device/sales book created by investment banks/firms. The sales presentation details the firm’s main attributes to secure a deal for the investment bank with the potential client. The primary purpose of investment banking pitchbooks is to stimulate discussion between the potential client and the sales team and senior bankers of the investment bank. It focuses on marketing the firm’s services and products. These books include detailed information about the investment firm, its history, ...